- Client
- A Brussels-based IT consultancy
- Sector
- IT consulting
- Region
- Belgium
- Built with
- Next.jsGSAPLenisMotion design
Motion-led site for a Belgian IT consultancy
A consultancy that sells judgement had a website that sold hours.
The tension
Technical consultancies all describe themselves with the same nouns — transformation, performance, analytics. When the words are interchangeable, the only differentiator left is how the thing feels to move through. Their existing site read as a brochure; the work behind it did not.
What we built
A fully animated marketing site where motion carries meaning rather than decorating it. Sections resolve as you arrive at them, the navigation reacts to the ground it sits on, and every transition is transform-and-opacity only so the whole thing holds a steady frame budget on a mid-range laptop.
Where the leverage is
We used AI in the production pipeline rather than in the product: model-assisted copy exploration to pressure-test positioning against a dozen competitor sites, and generative passes for art direction that a designer then cut down. The shipped site runs no inference — it is static, and that is the point.
The path through
What they own now
- Static export, no server needed — deploys to any CDN edge
- Motion system with a fixed frame budget rather than ad-hoc animation
- Positioning rebuilt around what the firm decides, not what it delivers